Description

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ABOUT THE BOOK
This book is based on the syllabus of UGC for all the management institutions in India for the students of MBA, MCom, MMS, BMS, BBA, B.Com and other Management Diploma Courses
The book speaks of concepts of various aspects of international marketing and covers economic, political and geographical environment of global marketing. The topics like product segmentation planning pricing packaging and advertising are also explained and supported by excellent examples and cause studies
A part of the book speaks of international law, international institutions including all the legal aspects, Acts and documentation in global marketing. Latest information and data are covered in virus chapters.
Seeing the interest of the students in this very subject, the author was inspired to make ‘International Marketing Management’ extremely interesting.

AUTHOR OF THE BOOK
Fauzia Arshi began her entrepreneurial life in her late teens. Since then she has constantly
galloped from one horizon to another in pursuit of new challenges and conquests. She is a first –generation entrepreneur. A brilliant blend of talent, dynamism, and an uncompromising integrity, Fauzia as a film producer and a filmmaker is a prominent figure in the Hindi film industry. She is at the leading edge of her media and entertainment empire. She has been a professor of management. Due to her command over the socio-economic dynamics many business houses across the country seek her counsel in their planning. She is admired in the business and film fraternity for her bold defiance of stereotypes. Fauzia is highly qualified academically, a prolific painter, a poet, and a vocalist. She plays the guitar and has some exceptional music compositions to her credit.